2023

A conceptual paper on “Role of Employee wellness programs in Employee Engagement at work place “in a special Issue on Employee Engagement in a research compendium Personnel Today, vol 2 Issue 8 Feb 2023 ISSN (Print) , by National Institute of Personnel Management.

Prof K Vijayalakshmi

“ A study on the impact of Buzz Marketing on Consumers’ Purchasing decisions” in the Three Day International Conferences on Advanced Business Dynamics in Global Market on 19th to 21st January 2023 organised by the Department of Business Management Osmania University, Hyderabad.

Dr P Venupriya

“Awareness and Perception of Consumers about Green Labelled Products and Its Effect on Consumer Buying Behaviour” Published in RES MILITARIS, SOCIAL SCIENCE SCOPUS JOURNAL, Vol 13, n1, Winter Spring 2023. E-ISSN No- ISSN: 2265-6294.

Dr P Venupriya

“Impact of Hybrid Workplace Model on Employee Engagement in MNC’s at Hyderabad” published by the National Institution of Personal Management, Research Compendium, Vol 2 | Issue 8 | Feb 2023of Personnel Today.

Dr P Venupriya
Dr M Sailaja

“Awareness and Perception of Consumers about Green Labeled Products and Its Effect On Consumer Buying Behaviour”, Res Militaris, ISSN: 2265-6294, Volume 13, Issue 1 Winter-Spring March 2023.

Dr M Sailaja

“Neuromarketing And Its Influence on Consumer Buying Behaviour” in Three Day International Conference on “Advanced Business Dynamics In Global Market” Organized by Department of Business Management, O.U from 19th to 21st Jan, 2023.

Dr M Sailaja

2022

” Impact of Friendly Compensation Benefits and Schemes for Employee Retention of IT Employees” published by the National Institution of Personal Management, Research Compendium in the month of Dec 2022, Volume-2  Issue-3 of Personnel Today.

Dr P Venupriya

“IMPACT ON HR POLICIES ON EMPLOYEES SATISFACTION IN THE IT AND ITES COMPANIES” published by Shodasamhita: UGC Care Group 1 Journal, Volume No. IX, Issue1(1), 2022-2023, ISSN No: 2277-7067.

Dr P Venupriya

A research paper titled ‘A study on investment awareness and decision-making of working women with special reference to greater Hyderabad’ in Madhya Bharti ,UGC Care Group I Journal , ISSN: 0974-0066 ,Vol-82 No. 14 July – December: 2022 (As part of two day National conference on Sustainable business practices ,ideas @75 sustainability organized by Telangana mahila viswavidyalayam, Koti, Hyderabad.)

Ms I R Kalyani

A paper titled ‘A study on mobile banking awareness and Usage among women in Hyderabad’ at International Conference on emerging trends in Global Business -2022, Aristotle School of Business Management, held on 11th and 12th February 2022.

Ms I R Kalyani

2021

“Recent Trends and Challenges on Mentoring & Virtual Coaching in IT and ITES Companies during Pandemic” published by International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences IJIRMPS | Volume 9, Issue 5, 2021 ISSN: 2349-7300 (Best Paper Award adjudged by Rishi’s Online National Conference on “Management Perspectives for Quality Outlook in the Post Covid Era”)

Dr P Venupriya

“RECENT TRENDS IN SOCIAL MEDIA MARKETING” published by SANSHODHAN: 2020 – 21 (VOL.NO. 10) National Peer Reviewed Journal, ISSN 2249-8567

Dr P Venupriya

“A STUDY ON STRESS MANAGEMENT AMONG WORKING WOMEN DURING COVID-19” published by International Journal of Multidisciplinary Educational Research, ISSN:2277-7881; IMPACT FACTOR:6.514(2021); IC VALUE:5.16; ISI VALUE:2.286 Peer Reviewed and Referred Journal VOLUME:10, Issue:3(6), March:2021.

Dr P Venupriya

“A Study of Issues and Challenges of Implementation of Artificial Intelligence in HRM” published by National Institute of Personnel Management Research Compendium, PERSONAL TODAY, ISSN :0970-8405, Vol 1|Issue 2| Jan 2021.

Dr P Venupriya

A Case Study on “What Next After AREDA”, AIMS Journal of Management, Vol.6, No. 2, January 2021.

Dr M Sailaja

“Customer Perception of Service Quality”, IJRDO – Journal of Business Management, ISSN 2455-6661, Vol-7, Issue-1,Jan,2021.

Dr M Sailaja

A research paper titled “Impact of Big Data Analytics on the Indian Banking Sector” in International Journal of Trend in research and Development, ISSN:2394-9333  as part of National Conference on Emerging Trends in Economic Growth & Sustainable Development : Impact of Covid – 19, 30th June ,2021.

Ms I R Kalyani

2020

“Comparative Study of NET Banking Vs Mobile Payment Apps”, Sanshodhan – ISSN 2349-8567, National Level Peer Reviewed Annual Research Journal, vol May 2020.

Dr M Sailaja

2019

A research article on “Cross border banking using Block chain technology- A study on Issues and challenges of Regulatory aspects” published in Research compendium of National seminar on Innovations and challenges in Banking, ISBN 97853674137, by Himalaya Publishing House in 2019.

Prof K Vijayalakshmi

“Internationalization of Banking Services” in “Innovations and Challenges in Banking” by AMS School of Informatics, Feb 2019, ISBN – 978-93-5367-413-7.

Dr M Sailaja

A research paper titled “Cross border banking flows – Rewards and Risk” in National seminar proceedings on “Innovations & Challenges in Banking ”, held on 22nd & 23rd Feb, 2019 organized by AMS School of Informatics ,OU Road, Hyderabad. 

Ms I R Kalyani

2018

“Trends and Future of Big Data Analysis and Management” Organised by Badruka College on August 10, 2018

Dr P Venupriya

“Rural Market: The Real Potential for Indian FMCG Sector in Competitive scenario” in SANSHODHAN journal on National Level Annual Peer Reviewed Research Journal (UGC Recognised -No.44099), January Edition 2017-18, Vol.No.7, ISSN: 2248-8567.

Dr P Venupriya

2016

A research paper titled “Advertising campaigns by banks to improve financial literacy” in National seminar proceedings on “Financial literacy: Importance, Initiatives & Challenges”, held on Dec 9, 2016 organized by Kasturba Gandhi Degree and P.G College for Women. 

Ms I R Kalyani